A | 虽然许多领域已经以不同的方式实现了自动化，但创建广告仍主要是一个手工过程。它需要在创意团队和负责运行在线广告活动的人之间进行大量的来回工作。
B | 即使设法达成最终的设计，新广告可能并不像预期的那样表现良好。 WOBURN, Mass. -- The U.S. Environmental Protection Agency on Monday proposed banning the cancer-causing chemical trichloroethylene, which can be found in consumer products including automobile brake cleaners, furniture care and arts and crafts spray coating. The move would end a nearly four decade battle to ban the chemical known as TCE, which can cause sudden death or kidney cancer if a person is exposed to high levels of it, and other neurological harm even at lower exposure over a long period.EPA’s recent risk-evaluation studies found that as much as 250 million pounds of TCE are still produced in the United States annually. One of the first places the chemical raised concern was in Massachusetts, where it was linked to contaminated drinking water in the city of Woburn. Two locations there were ultimately designated as massive Superfund sites. Monday's news conference was held at one of them, a location which now serves as a transportation center.“For far too long, TCE has left a toxic legacy in communities across America," said Michal Freedhoff, the EPA’s assistant administrator for the Office of Chemical Safety and Pollution Prevention. “Today, EPA is taking a major step to protect people from exposure to this cancer-causing chemical.” Massachusetts Sen. Edward Markey, who has led the effort to ban TCE, welcomed the move. “With this rule, we can see a future where we will no longer be manufacturing, processing and distributing a chemical known to be deadly,” Markey said. “We will no longer be exposing American families, communities and workers to a toxic chemical legacy that leaves questions, cancer and catastrophe in its wake.”Markey called the effort personal, citing his long-time work with Anne Anderson, a resident-turned-activist whose son Jimmy died in 1981 of leukemia.“Since Anne and I met in 1980, we have been partners in the effort to clean up Woburn, to get justice for her son, and to save other families from seeing their children fall sick as a result of contamination,” Markey said. "Thanks to the advocacy of Anne Anderson and the action of the EPA, the era of corporations using communities like Woburn as dumping grounds for toxic TCE is over.” A 1982 lawsuit over the contaminated water supply involved eight Woburn families, including the Andersons. The case garnered national attention and led to the book and movie titled “A Civil Action.” The American Chemistry Council said in a statement that TCE has several important uses in packaging and in formulating products. The proposed rule “is inconsistent with the underlying science,” the council said, calling on the EPA to avoid unnecessarily restricting valuable industrial uses for the chemical. “EPA must base its risk management proposals on best available science, including accurate assessments of exposure," the industry group said. “Where uses of chemistries have decreased over time, this must be reflected in EPA’s underlying risk assessment, because decreased use reduces potential exposure.”Meanwhile, environmental groups praised the proposed rule, which would take effect in a year. “EPA followed the science, listened to impacted communities, and proposed one of the strongest chemical regulations in recent history,” Earthjustice Senior Attorney Jonathan Kalmuss-Katz said in a statement. “Some chemicals are simply too harmful to remain on the market." TCE is used to make refrigerants and in solvents that remove grease from metal parts. It is also used in carpet cleaners, laundry spot removers and hoof polish for horses. The chemical presents an “unreasonable risk of injury to health or the environment” in 52 of 54 uses in industrial and consumer products, the EPA has found.“I am overwhelmed that all of you are here to acknowledge everything that has happened and everything that was bad has turned good,” Anderson said. “I owe so much to you people to keep the fight going, making sure that everybody is safe and that toxic chemicals like TCE will no longer exist.”The proposed ban stems from a major expansion of EPA's regulatory powers under a landmark 2016 law that overhauled rules governing tens of thousands of toxic chemicals in everyday products, from household cleaners to clothing and furniture.The statute authorized new rules for tens of thousands of toxic chemicals found in everyday products, including substances such as asbestos and TCE, that for decades have been known to cause cancer but were largely unregulated under federal law. Known as the Frank Lautenberg Chemical Safety Act, the law was intended to clear up a hodgepodge of state rules governing chemicals and to update the Toxic Substances Control Act of 1976.The 2016 law required the EPA to evaluate chemicals and put in place protections against unreasonable risks. The agency moved to ban asbestos last year and has also proposed banning methylene chloride, perchloroethylene and carbon tetrachloride.__ Associated Press writer Matthew Daly in Washington contributed to this report.。
C | 制作者往往不得不回到绘图板上，进行迭代并创造出更多的广告。Omneky旨在简化所有这些步骤。它首先是一个漂亮的软件即服务平台--集中了所有跟在线广告战略有关的东西。创作者将Omneky跟其在Facebook、Google、LinkedIn和Snapchat上的账户连接后，该平台会从其过去的广告活动中提取性能数据。从这个分析仪表板上，创作者可以看到自己花了多少钱、得到了多少次点击、每次点击的平均成本等等。但当开始深入研究，它就会变得更加有趣。Omneky列出了客户广告中使用的表现最好和最差的图片和文字。他们可以点击个别广告以查看更多细节。Omneky利用计算机视觉和文本分析自动为每个广告添加标签。得到的结果是一个具有有用见解的仪表板，如应该使用的主导颜色、广告中的最佳人数及标语中效果好的一些关键词。这些数据将被用来生成新的广告。客户使用DALLE-2编写提示并生成新的视觉效果。Omneky也能帮助客户完成这些提示，因为它也使用GPT-3，根据过去活动中表现最好的关键词生成提示。然后，客户会得到几十种不同的可用于在线广告中的由人工智能生成的图像。同样，Omneky可以为客户的广告的文本部分生成广告文案。如果使用者拥有一个强大的品牌形象，那么Omneky可以将这一点考虑进来。在该平台上，客户可以上传数字资产和历史广告，这样，该平台就可以作为中央资料库。“客户可以上传品牌指南、字体、标志。所有这些都被整合到我们的人工智能中以生成符合品牌的内容，”Omneky创始人兼CEO Hikari Senju在TechCrunch Disrupt之前的电话中告诉这家媒体。当然，有些图片和文字由于这样或那样的原因效果并不理想。这就是为什么Omneky在没有客户批准的情况下不会运行任何广告活动。团队成员可以添加评论\提供反馈并直接向平台请求批准。一旦客户批准了新广告，那么它就会自动上传并显示在社交平台上--Facebook、Google、LinkedIn和Snapchat。此后则又回到了原点。用户可以从分析仪表板上跟踪新广告的表现、迭代和改善广告表现。据悉，该公司收取订阅费，根据客户想要使用的跟社交平台的整合数量而有所不同。Omneky的长期愿景则扩展到了广告之外。在线广告涉及大量的数据，这就是为什么很容易将运行在线广告活动所需的一些步骤自动化。然而这家初创公司认为，它可以将同样的方法应用于其他产品，如人工智能生成的登陆页面。很明显，人工智能生成的内容将在市场技术和广告技术行业引起一场革命--而Omneky计划参与这场革命。
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